6A: Best Practices in Messaging Palliative Care

Stacie Sinclair, MPP, CSW

Although health system leaders, policymakers, and other champions increasingly recognize the benefits of palliative care, deep misconceptions remain among the general public about what it is and who is eligible to receive services. To address this gap in understanding, the Center to Advance Palliative Care recently updated its messaging research to identify new and/or revised messages about palliative care that will resonate with patients, families, and other health care providers. By leveraging CAPC’s research-based messaging resources, champions can play a significant role in improving public and provider understanding of palliative care – and help them know when to ask for it.

By the end of the session, learners will be able to:

  • Describe barriers to using palliative care among patients, family caregivers, and referring clinicians
  • Locate and recite updated palliative care definitions and key messages
  • Locate resources to support program level and public awareness messaging efforts